Confident Clothing

Confident Clothing was already growing their fashion brand rapidly, and needed a website that could support their large inventory, as well as their increasing traffic, so a migration was in order.

Overwhelming Catalog

Like most clothing stores, Confident Clothing faces the dilemma of managing a vast array of collections and products in a way that is organized, user friendly to navigate, and operator friendly to make changes to.

Another major challenge for many fashion brands is information overload. Customers can be easily overwhelemed by the hundreds of products offered at once, so it is of the utmost importance that the design is simple, organized, and easily navigatable.

Platform

Shopify was the obvious choice for Confident Clothing to expand to due to the ease of managing and updating the products and their variants. This is especially helpful when dealing with massive collections like most clothing companies have, and Shopify makes this an effortless process.

Search and Filter

Using a premium theme, I implemented an elegant yet simple filter and search to the browsing experience. This allows users to seamlessly sort through the vast collections to find the products they are interested in. This massively increases conversion rates, as customers are able to quickly and easily find what they are interested in.

Shop the look

Perhaps my favorite feature on the website is the "shop the look" feature, where a model is shown with all the clothing worn as clickable links to the products. This is a fantastic way to immediately grab the customers attention and redirect them to the products straight from the homepage, thus improving conversion rate.

Beautiful UX Cart

To further enhance conversion rates and ease of use, I added an AJAX Cart (side cart). This allows the user to easily access the cart from anywhere on the site and checkout with the click of a button.

Check it Out

Confident clothing has now been succesfully upgraded to the Shopify platform. They now have limitless customization options and the freedom to grow exponentially. It is easy to use, both for the customer and the operator, it is beautiful, boasting many new sleek and intuitive features like the AJAX Cart and "Shop the Look".